(Re)positioning a brand
on the global market
This case study illustrates how a recruitment company can successfully reposition itself as a business advisory firm by leveraging its existing expertise and adapting to market demands. The company embarks on a transformative path towards becoming not just a facilitator of talent acquisition but a trusted mentor and advisor in the realm of business strategy and growth.
Year: 2023/24 (under developement)
Role: UX/UI Designer / Discovery Workshop Lead Designer
Research
Conducted extensive research during the discovery workshop to understand:
- Market trends in recruitment and business advisory services in Europe.
- Competitor analysis to identify gaps and opportunities.
- Client needs and pain points regarding talent acquisition and business growth strategies.
Defined the target audience: Small to medium-sized enterprises (SMEs) in Europe seeking not just talent but strategic guidance for growth.
Developed a messaging strategy highlighting the company's evolution from a recruitment agency to a strategic partner in business growth.
Final Designs
